Why Real Estate Agents should join HousingAgent.com

Published at:

As a professional real estate agent your priority in business is to acquire leads. Whether you’re into buying, selling, managing or renting out properties, you always need to find clients. Or, why don’t you let the clients find you? With HousingAgent.com this is your solution as you need to promote yourself online as an agent, second, you also want to promote your company at the same time. Real estate is a peoples business, and in the end people do business with real people, the end result for the client is the property, but the customer journey starts with finding the right agent or agency. Your future clients are searching online a lot, but will they find you? With a profile on Housing Agent they will.

So, exactly how do you market yourself as a real estate agent on Housing Agent?

Here is some more information. HousingAgent.com is promoting estate agents on a global scale to relocating expats and locals. For the past 2½ years we have successfully promoted agents’ business profiles as well as their company profiles.

What is Housing Agent? Housing Agent is a robust, worldwide online platform showcasing select real estate- and relocation professionals dedicated to serving the unique needs of the global expat community. An unmatched portfolio of Housing Agent(s) domain names covers 115 countries and over 450 + cities.

We’ll help you:

  • Get more leads, more calls, more web traffic and more online exposure into the growing market of relocating expats;

  • Become part of an worldwide network of verified real estate agents and agencies;

  • Get a competitive, unique advantage based on your biography, professional skills, languages spoken and commission structure;

  • And your Premium Business Profile gets you top ranked in Google.

All web traffic generated by your profile on HousingAgent.com will be directed to you, including inbound calls, contact forms and leads to your listings on your website. All your social accounts are in the profile.

Furthermore, here’s a helpful checklist for marketing yourself as a real estate agent.

Update Your Social Media Accounts: You probably have a social media account for personal use. But, in an effort to avoid mixing business with personal, it's always a good idea to set up a business account on social media. Create an account on the most important social platforms for real estate agents, like Facebook, Twitter, Instagram, LinkedIn and Pinterest.

Pimp up your Website: Creating a website is non-negotiable in this day and age. It's just as important as a business card, if not more. Why should you bother with a website? Here are the most important reasons to grab a .com: A website acts as a central hub for your real estate business. Your website will contain all of the necessary information, such as your biography, your contact details, and a catalog of all your listings. Grab search engine traffic. People start their home search online. With a properly-optimized website, you’ll have a better chance of attracting people looking for their dream house on Google. Make sure that your site is mobile-friendly. More than 60% of Internet traffic originates on mobile devices. Your website should look good, no matter how small the screen is. Your website is the perfect place to include listings. Share everything about a particular listing right on your website, from photos to virtual tours to neighborhood information. Be sure to target the right keywords within your website's content to reach search engine users. This is all a part of optimizing your website for search engine traffic, better known as SEO.

Business Cards: Real estate marketing is a contact sport. You'll spend a lot of time networking face-to-face with prospective clients and referral sources. It's crucial that you have a never-ending stack of business cards to pass out whenever the need arises. Your business card should definitely include the basics, such as your name, phone number, business address, email address, and website. And here is the trick. Your online profile on HousingAgent.com is your digital business card, clients will share your profile with WhatsApp, LinkedIn and in Facebook groups. Imagine, you have this very happy client as you did a great job, they will refer their friends and business network to you, and the most simple way is the digital way, your digital business card will go faster (and further) than you will ever hand out business cards yourself. As an agent you will be known internationally.

Get Listed on Real Estate Sites: Because real estate sites like Zillow, Funda, Pararius, Rightmove, Idealista, Trulia and so on are usually among the first results on any real estate-related Google search, it's important that your smiling face is listed there.

Actively Seek Testimonials: To prove that you're a trustworthy and effective real estate agent, you need testimonials. Testimonials provide you with the much-needed element of social proof. If you're just starting out and don't have clients just yet, you can collect testimonials from fellow colleagues. Even if the testimonial is more about your work ethic and less about a sale, it can still service as a powerful endorsement and seal of trust. Your profile on Housing Agent will have a green check-box that verifies you, that will create trust to clients as well. Share testimonials on your website, in your marketing materials, and all over your social media.

Invest in Direct Mail: Although you've spent a lot of time focusing on new methods of marketing, such as Facebook, let's not overlook traditional marketing efforts. Direct mail is still a thing. In fact, direct mail gets a better overall response than email, paid search, and social media efforts combined. Because prospective customers can actually "touch" direct mail, your marketing message often feels more personal and trustworthy to them. Direct mail is commonly used to advertise properties that are currently on the market and those that you've recently sold.

Final Thoughts: Marketing yourself as a real estate agent takes time and a little bit of money. While there are many more ways to get your name out there, these are the best options. So what are you waiting for? Get started now!

Join, Sign up now and take advantage on our offer:

✅ €50/month for a Company and 1 Premium profile/ city, € 600 p/y

✅ Every second Premium profile of the same Company gets 50% off

✅ For multiple Premium profiles, countries and cities, request for a quote

Profile requirements and rules:

✅ Must register a full professional profile with picture and logo;

✅ Write your content in English, detailed biography and how you work;

✅ HousingAgent.com has the right not to publish one or more profiles;

Become a verified premium business profile. Clients are looking for You!